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Amazon has marked down the Book of Life DVD to only $2.99. If you buy from Amazon it will ships for FREE with Amazon Prime or Super Saver shipping.
If you prefer, you can give Target price matching a try. Just take the DVD to customer service and let them know about the Amazon price. Keep in mind the price will need to be valid at Amazon while you are at Target. Amazon prices can change very quickly, this price was valid when posted.